Ulm Automotive Announces Launch of National Traveler, Signals New Era in Luxury Ground Transportation
ATLANTA, GA – In a move set to reshape the landscape of luxury van upfitting, Ulm Automotive today announced the official launch of its flagship brand, National Traveler. Building on a legacy that dates back to 1975, the company is leveraging decades of experience and deep industry partnerships to deliver a new standard in premium road travel.
National Traveler’s debut lineup features large-capacity Sprinter vans designed for families and groups, offering a curated selection of high-end interiors, advanced technology, and comfort-focused amenities. Customers can select from multiple interior combinations, ensuring each vehicle is tailored to their unique needs—without the complexity of full RV features.
“National Traveler is about taking everything we’ve learned over decades in specialty vehicle manufacturing and channeling it into a product that makes luxury road travel accessible and extraordinary,” said William Ulm Sr., founder and CEO of Ulm Automotive. “We’re proud to offer something that’s not only beautiful, but practical and reliable for today’s travelers.”
The launch comes as part of Ulm Automotive’s broader strategy to expand its brand portfolio and reach new markets. Later this year, the company plans to introduce a VIP limousine conversion line, further cementing its reputation as an innovator in the custom vehicle space.
Industry observers note that Ulm Automotive’s emphasis on quality partnerships—with vendors like JL Audio and Starlink—sets it apart from competitors and brings advanced connectivity and entertainment options to every upfit.
With its roots in Atlanta and a vision for nationwide growth, Ulm Automotive is poised to lead the next chapter of luxury ground transportation in North America.
For more information about Ulm Automotive, National Traveler, or partnership opportunities, visit UlmAutomotive.com.