About – Ulm Automotive

With a legacy of craftsmanship and a vision for the future, Ulm Automotive sets new standards in luxury van conversion and design.

Ulm Automotive

Founded with a vision to redefine luxury road travel, Ulm Automotive combines decades of expertise, innovation, and craftsmanship to create exceptional custom van conversions.

Distinctly crafted for the modern road

Founder's Direction

“When I started National Traveler in 1975, no one was thinking about giving vans custom interiors. I saw an opportunity to transform the classic 'Chevy' van style into something far more refined and personal. That pioneering spirit guides us today at Ulm Automotive.”

ULM Automotive’s legacy begins in 1975, when William “Billy” Ulm Sr. founded National Traveler and pioneered the early days of custom van conversions.

Today, Billy has formed Ulm Automotive as the parent company to lead the next generation of innovation and brand development.

With flagship brand National Traveler and others soon to follow, Ulm Automotive continues to push the boundaries of luxury van conversions, combining advanced technology, expert craftsmanship, and visionary leadership.

All-time Van Conversions

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